Markets and its types

 What is Digital Marketing?

It refers to use of digital platforms, channels and technologies to promote product and services. It is more targeted and cost- effective. Digital advertisement can be easily customized according to the need of customer by making it a versatile tools. For example: digital campaigns, social media marketing.

Digital Marketing

What are the types of Digital Marketing?

• Content Marketing-

It refers to informational, valuable content  like blog posts. It is majorly free of cost. Ideally, your brand will become trusted voice. The blog or particular content is written in this type of marketing.

• Search Engine Optimization

It is strategy of creating content in such a way that search engine like google rank your page high on the search engine result page[SERP].

• Pay Per Click [SEM]-

It refers to paid advertisement that appears at the top of search engine result page. It is time efficient. It helps to attain top rank quickly.

• Search Media Marketing-

Social media platform are used as marketing channel. Ads can be brought to target audience. For example: instagram, facebook.

• Blogging-

It refers to a process of creating blog posts and publishing them on a website. 

• Affiliate Marketing-

Working with the influencer can help to increase audience by indulging into their existing audience. Working with influencer help you to build audience no need to build at your own. They are done by links and are depended on commission.

• Email MarketingWhen someone visit your website, invite them through emails. It helps to get the idea about audience what they need and wants as their details are saved on emails

• Mobile Marketing-Most people uses mobile for everything, so by using mobile we can make audience know about the product.
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  Types of Digital Marketing

What is Traditional Marketing?

Traditional marketing is conventional method of promoting products and services. This kind of marketing has been used from decades and relies on offline mode to interact with broad audience. These marketing materials are more likely to engage at those places where the targeted audience easily see, interact. In these business broadcast with customer without immediate feedback. For example: holdings, etc.

What are the types of Traditional Marketing?

• Print Advertising-

This help the businesses to target specific audience based on readership demographic and geographic reach of publications. These includes newspaper, flyers, magazines etc.

• Broadcast Advertising-

This include airing commercials on television and radio station to promote products and services.

• Direct Mail Marketing-

This allows for personalized messaging. This involve physical promotional materials like postcards, catalogs, etc.

• Outdoor Advertising-

The goal is to attract the attention of pedestrians, large traffic at roads. This can be done through billboards etc.

• Telemarketing-

This marketing is done via phones to generate sales and to collect market research data.

• Event Marketing-

It involves sponsoring and participating in events, trade shows, exhibitions. It is done to enhance brand awareness among people. 

Types of Traditional Marketing

What is difference between Traditional and Digital marketing?

Traditional Marketing

• Conversion rate is lower.
• Outcome is slow and less effective.
• It is hit or miss approach.
• No scope of edit or customisation.
• We can deal locally in this market.
• Audience segment tracking is not possible.

Digital Marketing

• Conversion rate is higher.
• Outcome is quick and more effective.
• It is precise and accurate approach.
• Easily get edited or customised.
• We can deal globally in this market.
• Audience segment tracking is possible.

Traditional Marketing / Digital Marketing

What future of Digital Marketing in 2025?

• Artificial intelligence and machine learning in marketing-Digital marketing help to enhance artificial intelligence as all the work is done using AI.
• Voice search and voice commerce-In digital marketing voice search and commerce has a great future.
• The continued dominance of video content- Video content is important aspect of marketing and video content has great future.
• Social commerce- Digital marketing helps to deals socially.

Digital Marketing

What are the various Digital Marketing job roles in Market?

Content Marketer-This manages, develops, plans, the content for the company.

Social Media Manager-Manager needs to be obsessed with social trends, content, this will help to reach target audience.

SEO Specialist- This oversees and manages the search engine of company.

PPC Specialist- Responsible for positioning, of product.

Digital Market Analyze- Marketer analyze the market digitally by segmenting audience.

Content Strategist-Strategist prepares strategy for the content as per needs.

Website Enhancement-This help to enhance the website by making changes required.